PROJECTS
Client: Internationally active specialist in chemical production
Focus: Digital strategy & partner engagement
Collaboration: Long-term implementation of digital marketing projects, ranging from C-level strategy to community management in Europe, South America, and Asia.
Key Activities & Milestones
- Digital Strategy: Concepts for long-term online positioning
- LinkedIn & Content: International expansion and targeted content mix
- Performance & Analysis: KPI tracking and management of Google campaigns
- Partner Communication: Support for global trade conferences
“With Claudia, we have developed our LinkedIn presence into a key business channel. With a strategically well-thought-out mix of content and active community management, we significantly increased our visibility both nationally and internationally. We particularly appreciate her structured yet creative approach, as well as her role as a proactive, strategic partner to our marketing department.”
Dr. Markus Breitenbach
Head of Marketing at OKS Spezialschmierstoffe GmbH
Client: International provider of IT solutions for application development and integration
Focus: Thought leadership, PR strategy, and cross-industry content marketing
Challenge: Communicating complex integration solutions in a way that is understandable and tailored to the target audience
Collaboration: Long-term support in the DACH region, ranging from messaging to PR strategy
Key Activities & Milestones
- Integrated Communications: Close coordination with Marketing & Global Business Development
- Thought Leadership: Establishing expert positioning through interviews and technical articles
- PR Strategy: Multi-tiered PR, events, and ongoing media relations
- Content Marketing: Success stories, blogs, and technical articles
- Market Launches: Communicating new solutions, services, and strategies
“Claudia supported us for many years at the highest level, both strategically and operationally. Thanks to her excellent media network and hands-on support, we were able to significantly increase our visibility and make our solutions tangible for our target audiences.”
Stephan Romeder
VP Global Business Development, Magic Software Enterprises
Client: Specialized hardware manufacturer (niche market)
Focus: Strategic marketing, PR excellence, and AI-driven content strategy
Challenge: Making complex solutions understandable for channel partners, SMEs, and public institutions, and clearly communicating their added value
Collaboration: Long-term strategic support and close coordination with marketing, sales, and technical teams
Key Activities & Milestones
- Competitive Positioning: Clear market differentiation through a modern communications mix
- Strategic Marketing: Sharpening USPs and strengthening market position in Germany and Switzerland
- Web & AI: SEO-optimized website with AI-powered expert content
- PR & Thought Leadership: Establishing expert status through industry articles and press relations
- Online & Channel Marketing: Quarterly campaigns and partnerships with IT media
- Social Media: Expansion of LinkedIn & YouTube for targeted outreach
“What makes this collaboration special is the combination of strategic foresight and consistent execution. Complex content is presented in an understandable way and translated into effective communication. From positioning to AI-powered content, we target distributors, specialty retailers, and B2B end customers through our three- tiered distribution channel. This results in solutions that contribute to our long-term market success.”
Andreas Bichlmeir
CEO of ONLINE USV-Systeme AG
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