B2B marketing for IT & industry that turns expertise into reliable growth.
Clear positioning, high visibility, and qualified leads – for companies that want to use marketing as a true driver of growth.
Structured in strategy. Precise in execution. Measurable in results.
B2B marketing for IT & industry that turns expertise into reliable growth.
Clear positioning, high visibility, and qualified leads – for companies that want to use
marketing as a true driver of growth.
Structured in strategy. Precise in execution. Measurable in results.
Personalized support. Strategic guidance. Effective execution.
I help IT and industrial companies not only plan strategic B2B marketing but also
bring it to life in a measurable way – clearly guided, efficiently executed, and focused
on sustainable impact.
Personalized support instead of agency ping-pong
No detours, no coordination chaos: You work directly with me as an experienced sparring partner - from strategy to implementation.
Industry expertise that hits the mark
Complex products, long decision-making cycles, demanding target audiences - I understand B2B dynamics and translate them into effective communication.
Flexible network of experts
Everything from a single source - supplemented by a well-coordinated network for specialized topics like SEO, web and graphic design or video. Exactly when it makes sense.
Focus on measurable impact
Clear processes, short communication channels, and purposeful content: marketing that delivers results and supports growth.
Marketing & communications services for IT and industry
Marketing & communications services for IT and industry
Brand Positioning & Thought Leadership
We make your expertise visible.
We develop precise messages and clear positioning strategies that establish
your company and its representatives as specialists or market leaders.
Through expert articles, white papers, presentations, studies, and insights, we
build trust and increase brand awareness and relevance.
Content Marketing & Digital Dialogue
Complex topics communicated clearly.
We develop content marketing that sparks curiosity, generates leads, and
strengthens dialogue with decision-makers. From storytelling for blog series,
guides, and campaigns, to social media platforms like LinkedIn and YouTube,
to AI-optimized websites.
Channel Marketing & Sales Communication
Communication that sells.
We support your sales team with multi-channel strategies, customer-centric
content, promotions, webinars, programs, and clear added value for partners.
This helps you reach the right decision-makers - and successfully develop
existing partnerships.
Successful projects & references
“For many years, we have relied on our collaboration with Claudia - from strategic
alignment to the further development of our digital communication. She understands
our niche market and transforms complex technology into clearly communicated
market advantages.”
(Andreas Bichlmeir, CEO of ONLINE USV-Systeme AG)
“Thanks to Claudia’s strategic guidance and her network, we were able to
significantly increase our visibility in the trade media and position our experts for the
long term.”
(Stephan Romeder, Vice President of Global Business Development, Magic Software
Enterprises)
“Claudia has been a key driving force in our marketing efforts for many years. We
particularly value her ability to develop content that truly reaches and connects our
partners and customers both nationally and internationally.”
(Dr. Markus Breitenbach, Head of Marketing at OKS Spezialschmierstoffe GmbH)
FAQ – Frequently asked questions
In technology-driven markets, it’s not the loudest marketing that wins, but the one
that inspires the most trust. Precise B2B positioning makes your expertise tangible to
decision-makers and clearly differentiates you from the competition. This way, you
are perceived as a competent problem-solver even before the first direct sales
contact takes place.
Thought leadership means establishing your company and your experts as thought
leaders or specialists in a specific field. Instead of pure product marketing, we share
in-depth knowledge, our own perspectives, and provide guidance on complex future-
oriented topics. Through continuous value creation – such as in expert articles,
studies, or white papers – we build credibility that serves as a guide for customers
and partners.
Traditional SEO is no longer sufficient today. With GEO, we optimize your digital
content so that AI systems like ChatGPT, Perplexity, or Gemini recognize your
expertise as a reliable source of answers. We structure information so thoroughly and
logically that your brand remains present in the generative responses of AI search
engines – where modern decision-makers begin their research today.
As your strategic partner, I offer the flexibility of a solo freelancer combined with the
clout of an expert network. You have a dedicated point of contact who understands
your business, rather than a rotating cast of junior representatives. There’s no
“agency ping-pong” – just direct accountability, streamlined processes, and
measurable results without the typical overhead costs.
Communication must sell. I support your sales team and partners with multi-channel
strategies and customer-centric content. From webinars and partner programs to
clear selling points, we ensure that your messages reach the right decision-makers
and that existing partnerships are successfully developed further.
Get started with B2B marketing today
Pulfer & Friends Communications is committed to personalized service, expert knowledge, and transparent processes. Let’s work together to achieve your goals.
