About me
I bring clarity to complex B2B marketing.
Strategic marketing – with experience, structure, and an eye for what matters
between the lines.
Making complex topics understandable – that’s what has inspired me for over 25
years. While others see digital transformation primarily as tools, data, and algorithms,
I see the people, the relationships, and the untapped potential behind it all. In the age
of AI, one thing is clear to me: communication only achieves its full impact when it is
strategically sound and human-centered.
What Drives Me
I help B2B companies in IT and industry position complex products and services in a way that ensures they are understood, valued, and purchased. My belief: Goodcommunication connects – people, companies, and technologies.
What Sets Me Apart
- A holistic view of brand, content, and communication
- 25+ years of experience in B2B, IT, and industry
- Precise strategy + creative execution
- Leveraging AI and data where they create real value
- Human-centered communication with depth, structure, and integrity
The result: content and initiatives that provide direction, build trust, and make an impact – both internally and externally.
My personal “happy place”
When I’m not fine-tuning marketing strategies, I love being outdoors: mountain biking, hiking, SUP – or traveling across Europe with my family in our VW Bus. And in everyday life? Lake Starnberg. In any weather.
Moving forward together
Whether you need one-time support or a long-term partnership, effective
communication requires trust. If you’re looking for a partner who can help you advance your strategic B2B marketing in a personal and impactful way, I look forward to hearing from you.
